The cost increase applies to spells that player casts even if they're casting them for an alternative cost. If they cast a spell without paying its mana cost, they'll still have to pay .

Abilities that reduce the cost to cast a spell apply after abilities that raise them. For example, if an opponent chose to draw an additional card as Academy Loremaster's triggered ability resolved, Argivian Phalanx (a card with mana cost and the ability "This spell costs less to cast for each creature you control.") will cost them to cast that turn if they have seven or more creatures.