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Immer wenn du angreifst, erhält eine angreifende ausgerüstete Kreatur deiner Wahl Bedrohlichkeit bis zum Ende des Zuges. (Sie kann nicht geblockt werden, außer von zwei oder mehr Kreaturen.)
If the target creature isn't both attacking and equipped when Item Shopkeep's ability tries to resolve, it won't resolve and none of its effects will happen. However, in cases where it does resolve, it doesn't matter what happens to any of the Equipment on that creature. It'll still have menace even if it stops being equipped.